At NewsMark Public Relations we have a passion for news, as former journalists, we've reported it. As PR practitioners we've pitched it and we've witnessed the tremendous impact it can have on our clients' businesses.

News drives the public relations message of our clients, whether it's television, radio, online or in newspapers and magazines.

We employ solid journalism techniques to extract the very best in news value from our clients. We craft their marketing messages alongside a credible and compelling communications strategy that clearly defines our clients in the marketplace and in today's headlines.

We'll leverage our media contacts, developed over 20 years of positioning top government and business leaders from prime ministers to prime companies, targeting positive coverage in the most influential news media.

We don't stop there! We approach each client's enterprise as an ongoing news story that can be shaped to attract a wide variety of news beats from headline to feature story and from Main Street to Wall Street.

As a member in good standing of the Public Relations Society of America NewsMark Public Relations upholds the PRSA's Code Of Ethics which embodies a strict set of guidelines defining ethical and professional practice in public relations.  As a PRSA member, We view the Member Code of Ethics as a model for other professions, organizations, and professionals.

PRSA Member Statement of Professional Values
This statement presents the core values of Newsmark Public Relations as a PRSA member and, more broadly, of the public relations profession. It's the foundation for the Member Code of Ethics and sets the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.

ADVOCACY
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

HONESTY
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

EXPERTISE
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCE
We provide objective counsel to those we represent. We are accountable for our actions.

LOYALTY
We are faithful to those we represent, while honoring our obligation to serve the public interest.

FAIRNESS
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.

FREE FLOW OF INFORMATION
Core Principle Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.

Intent
To maintain the integrity of relationships with the media, government officials, and the public.

To aid informed decision-making.

Public relations as undertaken by large public relations companies like Edelman, Ketchum and Ogilvy to specialized PR agencies like NewsMark Public Relations can vary extensively in strategic approach. In other words one size doesn't fit all when it comes to mananging public relations accounts.

The Princeton Review likens a  public relations specialist to that of an image shaper. The Princeton Review writes: "Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government. In the government PR people are called press secretaries. They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Though the job often involves the dissemination of information, some view this cynically as "spin doctoring." There is an old saying about PR that 'Advertisers lie about the product. Public relations people lie about the company.' Regardless, the successful PR person must be a good communicator-in print, in person and on the phone. They cultivate and maintain contacts with journalists, set up speaking engagements, write executive speeches and annual reports, respond to inquiries and speak directly to the press on behalf of their client. They must keep lines of communication open between the many groups affected by a company's product and policies: consumers, shareholders, employees, and the managing body. Public relations people also write press releases and may be involved in producing sales or marketing material. Public relations is a good career for the generalist. A PR person must keep abreast of current events and be well versed in pop culture to understand what stories will get the publics' attention. It takes a combination of analysis and creative problem solving to get your client in the public eye. The content of the work is constantly changing and unforeseen challenges arise every day."

Contact us now to find out how we can help you!